Social media strategies to attract the right traffic

For example, you can promote your dating service to people who have already visited a couple of dating websites or are interested in dating in general

It calls Contextual Targeting – when Google matches ads with relevant websites from the Display Network based on the theme, keywords, general topics, visitor’s recent browsing history and etc. If you want to show the ad to the person who’ve visited your website already, you need to set up Retargeting.

Target the right audience

Geo-targeting is a great way to promote your dating website in specific areas. You can use Google Ads, Facebook Ads, and other contextual networks to promote your site in geographic areas that are relevant to you. You can also target ads based on the user’s location, so they will be served ads tailored to their area. Geo-targeting can be a great way to reach potential customers who may not have found your website through other methods. Additionally, it allows you to keep costs down by only targeting specific locations where your services would be most successful. In addition, make sure that you track the results of any geo-targeted campaigns so that you can adjust your strategy as needed.

You can also use geo-targeting for email campaigns and other promotional activities such as giveaways or contests. This allows you to customize campaigns according to a specific region or city and ensure that you are reaching the right people. For example, if you’re targeting users in a specific city, consider offering discounts or special offers that are only valid for people living in that area. Geo-targeting is a great way to promote your dating website in an effective and efficient way.

Social media here, social media there. We’ve been hearing about its importance for ten years now. However, sometimes business owners don’t get the main idea of social platforms: you need to be social and engaging. There is no point in having an Instagram account if you are not going to keep it active. Continue reading “Social media strategies to attract the right traffic” »

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